BIOS
MORE THAN A CENTURY OF BIG AGENCY EXPERIENCE. AND YES WE HAVE ALL BEEN FIRED BY THEM.
MORE THAN A CENTURY OF BIG AGENCY EXPERIENCE. AND YES WE HAVE ALL BEEN FIRED BY THEM.
Scott’s had several twists and turns in a career spanning door-to-door sales rejection, morning drive radio, and sketch comedy before getting a “real job” (quotes courtesy of his Mother in law) with Ogilvy LA in1990. Two years later, his family traded the Golden State for the Ginza when he became Ogilvy’s Regional Director on the IBM Asia Pacific business based in Tokyo. Seven months later he was asked to step in for a few months as the Greater China Hub Head for IBM. Four years, and five passport extensions later, I was still making that weekly commute from Tokyo to Beijing. He’s been on the agency side for 23 years with 18 in Asia handling Motorola, Huawei, Microsoft, Symantec, Ford, Jaguar, Land Rover, Mobile World Congress, JD Power and IBM– writing several scripts on the side. He returned to the US in January 2015 co-founding The Context Collective – a Silicon Valley/ Silicon Beach mashup focusing on Agile Creative Development of marketing strategy and all forms of content.
Career Low Point- Falling asleep and snoring throughouta two-hour WW conference call.
Career High Point- They never found out it was him.
Scott’s had several twists and turns in a career spanning door-to-door sales rejection, morning drive radio, and sketch comedy before getting a “real job” (quotes courtesy of his Mother in law) with Ogilvy LA in1990. Two years later, his family traded the Golden State for the Ginza when he became Ogilvy’s Regional Director on the IBM Asia Pacific business based in Tokyo. Seven months later he was asked to step in for a few months as the Greater China Hub Head for IBM. Four years, and five passport extensions later, I was still making that weekly commute from Tokyo to Beijing. He’s been on the agency side for 23 years with 18 in Asia handling Motorola, Huawei, Microsoft, Symantec, Ford, Jaguar, Land Rover, Mobile World Congress, JD Power and IBM– writing several scripts on the side. He returned to the US in January 2015 co-founding The Context Collective – a Silicon Valley/ Silicon Beach mashup focusing on Agile Creative Development of marketing strategy and all forms of content.
Career Low Point- Falling asleep and snoring throughouta two-hour WW conference call.
Career High Point- They never found out it was him.
An award winning writer-based creative director from the Northern beaches of Sydney, Australia. Has 14 years agency experience as ECD including ten years in China and three in India for Ogilvy, McCann, Y&R, Dentsu, and Saatchi & Saatchi. At Ogilvy, Scott led the creative work for IBM in China and then moving to Dentsu to work on Lenovo, Yili Dairy and DFAC. He then met and joined Scott Silverman at Y&R Beijing before taking up joint ECD at McCann Erickson Beijing on Microsoft, Intel and Nestle. Scott then took the ECD job at Ogilvy Worldwide India on Lenovo and IBM leading a department of 50 creatives and producing work for global markets. He returned to China to take up the ECD job at Saatchi & Saatchi Beijing on Lexus. “Ad agencies aren’t what they once were. That’s neither good nor bad, it’s just the way it is and is even more pronounced in places like China. You adapt or die.” Since 2013 he has been a freelance creative director working on a number of brands including Lexus, BMW, Mercedes Benz, VW, Nissan, Toyota, Unilever, Marriott Hotels, John Deere and BlackBerry. Scott has been working with the Context Collective since 2015, and has since returned to Australia.
An award winning writer-based creative director from the Northern beaches of Sydney, Australia. Has 14 years agency experience as ECD including ten years in China and three in India for Ogilvy, McCann, Y&R, Dentsu, and Saatchi & Saatchi. At Ogilvy, Scott led the creative work for IBM in China and then moving to Dentsu to work on Lenovo, Yili Dairy and DFAC. He then met and joined Scott Silverman at Y&R Beijing before taking up joint ECD at McCann Erickson Beijing on Microsoft, Intel and Nestle. Scott then took the ECD job at Ogilvy Worldwide India on Lenovo and IBM leading a department of 50 creatives and producing work for global markets. He returned to China to take up the ECD job at Saatchi & Saatchi Beijing on Lexus. “Ad agencies aren’t what they once were. That’s neither good nor bad, it’s just the way it is and is even more pronounced in places like China. You adapt or die.” Since 2013 he has been a freelance creative director working on a number of brands including Lexus, BMW, Mercedes Benz, VW, Nissan, Toyota, Unilever, Marriott Hotels, John Deere and BlackBerry. Scott has been working with the Context Collective since 2015, and has since returned to Australia.
Shannon is a creative director and art director of exquisite sensibility and sophistication who has served as architect of graphic communications for many of the world’s premiere brands. A native of Singapore, Shannon has divided his career between Asia and the U.S. as CD/AD at the best of the international agencies, including, BBDO, JWT, Ogilvy. And most recently, at the TBWA Los Angeles Media Arts Lab, the agency within an agency that serves Apple. As Shannon puts it, he, “Loves to bring ideas and creative work that transcend borders and cultures to the table. Created integrated campaigns for international clients and across all media.” Shannon brings to his visual chops, the discipline, precision, and hands on rigor with his training as a mechanical engineer. And with major global brands, including Coca-Cola, American Express, Mercedes Benz, The Economist, FedEx, Braun, Gillette, DHL, Cathay Pacific Airlines, Air New Zealand, Disneyland, ESPN, Shell Petroleum, and iShares.
Shannon is a creative director and art director of exquisite sensibility and sophistication who has served as architect of graphic communications for many of the world’s premiere brands. A native of Singapore, Shannon has divided his career between Asia and the U.S. as CD/AD at the best of the international agencies, including, BBDO, JWT, Ogilvy. And most recently, at the TBWA Los Angeles Media Arts Lab, the agency within an agency that serves Apple. As Shannon puts it, he, “Loves to bring ideas and creative work that transcend borders and cultures to the table. Created integrated campaigns for international clients and across all media.” Shannon brings to his visual chops, the discipline, precision, and hands on rigor with his training as a mechanical engineer. And with major global brands, including Coca-Cola, American Express, Mercedes Benz, The Economist, FedEx, Braun, Gillette, DHL, Cathay Pacific Airlines, Air New Zealand, Disneyland, ESPN, Shell Petroleum, and iShares.
Nestor has worked in the U.S., the People’s Republic of China, Japan, Hong Kong, and the European Union and continues to work in cross-regional projects and teams, across industry verticals. Do you need production work for a Spanish language campaign launching in the U.S.? His team in Buenos Aires, Argentina is more than ready to get to work. Maybe running production out of San Francisco is more aligned with your market? Check mark there too. Do you need mobile emails and social media content, video production for launches in Tokyo, Beijing, and Las Vegas, and all of it by, oh, yesterday? Not a problem: you’ll be happy to know we work the timezones with Nestor for a quick, on budget solution taking advantage of videographers in New York, on demand editors in Hong Kong, and programmers in Lithuania. Nestor has worked in the marketing industry for a decade and a half on projects for clients from Fortune 500 companies to start ups. He speaks at least four languages and approaches problems with creative sensitivity and solid technical knowledge.
Nestor has worked in the U.S., the People’s Republic of China, Japan, Hong Kong, and the European Union and continues to work in cross-regional projects and teams, across industry verticals. Do you need production work for a Spanish language campaign launching in the U.S.? His team in Buenos Aires, Argentina is more than ready to get to work. Maybe running production out of San Francisco is more aligned with your market? Check mark there too. Do you need mobile emails and social media content, video production for launches in Tokyo, Beijing, and Las Vegas, and all of it by, oh, yesterday? Not a problem: you’ll be happy to know we work the timezones with Nestor for a quick, on budget solution taking advantage of videographers in New York, on demand editors in Hong Kong, and programmers in Lithuania. Nestor has worked in the marketing industry for a decade and a half on projects for clients from Fortune 500 companies to start ups. He speaks at least four languages and approaches problems with creative sensitivity and solid technical knowledge.
With many years of international brand, communications and media experience under her belt, Janet has held leadership positions in two of the worlds largest communications groups – WPP and IPG – working on multiple clients including IBM, Unilever, Nestle and Coca Cola among others. In addition Janet has held senior global client roles at Motorola as their head of global media and marketing operations. A strategic and versatile media and marketing specialist, Janet has lived and worked extensively in Europe, Asia and the Americas. More recently she has been located in both the UK and the US focusing on advancing brand demand and performance media for a major technology company. Janet’s leadership positions include:
- Managing Director Neo@Ogilvy
- Chief Brand Advisor Ivy Venture Partners
- Chief Strategy Officer and President of Worldwide Clients, Initiative (IPG)
- VP & Director of Worldwide Media and Marketing, Motorola
- CEO, Mindshare, Japan (WPP)
- EVP, Ogilvy and Mather
- Featured in top industry publication “Advertising Age” as one of the “Top 25 Women In Marketing to Watch”
Janet holds a B.A. with honors from Loughborough University in the UK
With many years of international brand, communications and media experience under her belt, Janet has held leadership positions in two of the worlds largest communications groups – WPP and IPG – working on multiple clients including IBM, Unilever, Nestle and Coca Cola among others. In addition Janet has held senior global client roles at Motorola as their head of global media and marketing operations. A strategic and versatile media and marketing specialist, Janet has lived and worked extensively in Europe, Asia and the Americas. More recently she has been located in both the UK and the US focusing on advancing brand demand and performance media for a major technology company. Janet’s leadership positions include:
- Managing Director Neo@Ogilvy
- Chief Brand Advisor Ivy Venture Partners
- Chief Strategy Officer and President of Worldwide Clients, Initiative (IPG)
- VP & Director of Worldwide Media and Marketing, Motorola
- CEO, Mindshare, Japan (WPP)
- EVP, Ogilvy and Mather
- Featured in top industry publication “Advertising Age” as one of the “Top 25 Women In Marketing to Watch”
Janet holds a B.A. with honors from Loughborough University in the UK
Australian copywriter, creative director and commercial and video director. Helps start-ups start up, big businesses grow bigger and average-size businesses be anything but average. Have held national, regional and global creative director roles and work across categories, channels and continents. Trusted to work on some of the world’s most valuable brands, including Google, IBM, Lenovo, SAP, Land Rover, Toyota, American Express, Pepsi, Samsung, Coca Cola and Foster’s Lager. I’ve worked at some great agencies too, like Clemenger BBDO, Mojo & Ogilvy Worldwide as regional creative director for IBM across Asia Pacific, where I was responsible for all IBM brand and product advertising from Auckland to Beijing and Tokyo to Mumbai. During my four years, according to Interbrand, IBM increased in value by almost 10% with much of the growth attributed to the Asia Pacific region. Then I moved to Bangalore in India for Ogilvy as the founding worldwide creative director for the Lenovo. I helped grow the agency from 30 people to 150+ in three years, and we delivered multichannel campaigns across 60+ counties in 25+ languages, while helping to grow the biggest digital department in the Ogilvy network. And most importantly, Lenovo moved from the world’s 5th largest PC brand to number three.
Australian copywriter, creative director and commercial and video director. Helps start-ups start up, big businesses grow bigger and average-size businesses be anything but average. Have held national, regional and global creative director roles and work across categories, channels and continents. Trusted to work on some of the world’s most valuable brands, including Google, IBM, Lenovo, SAP, Land Rover, Toyota, American Express, Pepsi, Samsung, Coca Cola and Foster’s Lager. I’ve worked at some great agencies too, like Clemenger BBDO, Mojo & Ogilvy Worldwide as regional creative director for IBM across Asia Pacific, where I was responsible for all IBM brand and product advertising from Auckland to Beijing and Tokyo to Mumbai. During my four years, according to Interbrand, IBM increased in value by almost 10% with much of the growth attributed to the Asia Pacific region. Then I moved to Bangalore in India for Ogilvy as the founding worldwide creative director for the Lenovo. I helped grow the agency from 30 people to 150+ in three years, and we delivered multichannel campaigns across 60+ counties in 25+ languages, while helping to grow the biggest digital department in the Ogilvy network. And most importantly, Lenovo moved from the world’s 5th largest PC brand to number three.
More than 25 years of advertising and marketing experience . Big agency experience. Big client experience. He understands the demands and realities of both sides of the house. Having worked at Ogilvy & Mather and Young and Rubicam on tech giants including Microsoft, Hewlett Packard, IBM, and Adobe. While on the client side he was director of global business branding, advertising, global sponsorships, and Intel Inside program global accounts. He later managed Advertising, branding, events, and marcom with VeriSign before being acquired by Symantec where he was Sr. Director of enterprise marketing campaigns and helped launch the Symantec’s first foray in CX as Senior Director of global customer experience. “Brands can no longer hide behind shiny graphics and taglines alone. Its our job to help uncover brand truths, competitive deficiencies, and present brands in the customer’s context; with clarity, creativity, and differentiation.’
More than 25 years of advertising and marketing experience . Big agency experience. Big client experience. He understands the demands and realities of both sides of the house. Having worked at Ogilvy & Mather and Young and Rubicam on tech giants including Microsoft, Hewlett Packard, IBM, and Adobe. While on the client side he was director of global business branding, advertising, global sponsorships, and Intel Inside program global accounts. He later managed Advertising, branding, events, and marcom with VeriSign before being acquired by Symantec where he was Sr. Director of enterprise marketing campaigns and helped launch the Symantec’s first foray in CX as Senior Director of global customer experience. “Brands can no longer hide behind shiny graphics and taglines alone. Its our job to help uncover brand truths, competitive deficiencies, and present brands in the customer’s context; with clarity, creativity, and differentiation.’
Graham is an award-winning creative director, writer, producer, strategist, and recovering lawyer specializing in branded content. A former TV news reporter who covered the White House, Pentagon and State Department for Japan’s largest private broadcaster, he brings a distinctly editorial flavor of storytelling to all his work for clients. (Be sure to ask him about the time he went undercover to film North Korean diplomats!) In his branded content and copywriting career, Graham has worked at Vox Media, The Washington Post, HuffPost, and seemingly every publisher, start-up, and boutique agency in his home base of Brooklyn. His major clients have included Ford, IBM, Unilever, Clorox, KFC, the NFL, Spotify, and MailChimp. He most recently founded and acted as “Explainer-in-Chief” of Vox’s Explainer Studio — and as his mother will repeatedly tell you if you ever meet her, he also served as on-camera talent for most of his videos there. His branded content has netted him a couple of Ad Age awards — and he’s been covered by The Wall Street Journal, Adweek, The Drum, and, despite his fierce and repeated objections, the Above The Law law blog.
Graham is an award-winning creative director, writer, producer, strategist, and recovering lawyer specializing in branded content. A former TV news reporter who covered the White House, Pentagon and State Department for Japan’s largest private broadcaster, he brings a distinctly editorial flavor of storytelling to all his work for clients. (Be sure to ask him about the time he went undercover to film North Korean diplomats!) In his branded content and copywriting career, Graham has worked at Vox Media, The Washington Post, HuffPost, and seemingly every publisher, start-up, and boutique agency in his home base of Brooklyn. His major clients have included Ford, IBM, Unilever, Clorox, KFC, the NFL, Spotify, and MailChimp. He most recently founded and acted as “Explainer-in-Chief” of Vox’s Explainer Studio — and as his mother will repeatedly tell you if you ever meet her, he also served as on-camera talent for most of his videos there. His branded content has netted him a couple of Ad Age awards — and he’s been covered by The Wall Street Journal, Adweek, The Drum, and, despite his fierce and repeated objections, the Above The Law law blog.
With more than 25 years experience in network television advertising and promotion, including staff positions with Fox Broadcasting, CBS and NBC Universal, Mark offers a cutting-edge and unique style of entertainment and corporate marketing. He has a passion for producing promos, sizzle reels, presentations and corporate videos for all realms of promotion and publicity. With a state-of-the-art video production facility, Mark has produced and edited campaigns for some of the biggest networks and international companies. For drama, comedy, reality, movies and more, his award–winning promos and videos will get you the target audience you desire. Whether you need launch and image campaigns, eye-catching videos for your corporate event, or content for the web and mobile, he promises fast, creative promotion and advertising for your project or company.
With more than 25 years experience in network television advertising and promotion, including staff positions with Fox Broadcasting, CBS and NBC Universal, Mark offers a cutting-edge and unique style of entertainment and corporate marketing. He has a passion for producing promos, sizzle reels, presentations and corporate videos for all realms of promotion and publicity. With a state-of-the-art video production facility, Mark has produced and edited campaigns for some of the biggest networks and international companies. For drama, comedy, reality, movies and more, his award–winning promos and videos will get you the target audience you desire. Whether you need launch and image campaigns, eye-catching videos for your corporate event, or content for the web and mobile, he promises fast, creative promotion and advertising for your project or company.
Tim Perry has been working in digital since 1996, as one of the early employees of the first Digital Ad Agency, Organic in San Francisco. Tim has led accounts and strategy in NY, LA, Singapore and Tokyo for agencies such as Rosetta, Ogilvy One, Y&R Brands, Wunderman, Iconmobile. He has worked with innovative brands such as Samsung, Microsoft/Xbox, IBM and Colgate-Palmolive. In 2008, Tim launched his own mobile consulting startup, Southpaw Digital that was later acquired by Briabe Mobile in 2012. At Briabe, a multi-cultural focused mobile marketing startup, Tim worked as VP of Product & Client Solutions. During his tenure, he lead product development on an award winning HTML5 mobile application called ‘Tweet-Off’. He’s passionate about technology, problem-solving and creating inspiring products.
Tim Perry has been working in digital since 1996, as one of the early employees of the first Digital Ad Agency, Organic in San Francisco. Tim has led accounts and strategy in NY, LA, Singapore and Tokyo for agencies such as Rosetta, Ogilvy One, Y&R Brands, Wunderman, Iconmobile. He has worked with innovative brands such as Samsung, Microsoft/Xbox, IBM and Colgate-Palmolive. In 2008, Tim launched his own mobile consulting startup, Southpaw Digital that was later acquired by Briabe Mobile in 2012. At Briabe, a multi-cultural focused mobile marketing startup, Tim worked as VP of Product & Client Solutions. During his tenure, he lead product development on an award winning HTML5 mobile application called ‘Tweet-Off’. He’s passionate about technology, problem-solving and creating inspiring products.
Our young five year veteran of brand planning, strategy, creative and copywriting, and team management. Mike developed an expertise in digital, social, and traditional media planning and project management during his threeyear tenure at Ogilvy Public Relations Shanghai working a wide variety of projects and brands including Ford Lincoln’s social media market entry, InterContinetal Hotel Group, Abu Dhabi Culture and Tourism Authority Logitech traditional consumer PR, Johnson & Johnson corporate communications, and KFC marketing. Currently in his roll at The Context Collective, Mike is developing activation campaigns and communication strategies. His work has seen him pushing against the opioid epidemic in the US as well as starting a movement to empower millennials to put more living in their tech-life balance. Mike has also taken on the responsibility as the China Sales Manager for Significance Systems; a digital listening tool set that quantifies genuine engagement to deliver actionable understanding of markets, and a strategic partner of The Context Collective. His experience makes him comfortable deriving insights and developing strategies and managing projects with international teams for international markets in China, APAC, and the US, having been based in Asia Pacific for over 10 years, including time spent in Japan, Hong Kong, Singapore, and now in my fifth year in China, Mike is pretty well tuned into Asian culture and local market trends.
Our young five year veteran of brand planning, strategy, creative and copywriting, and team management. Mike developed an expertise in digital, social, and traditional media planning and project management during his threeyear tenure at Ogilvy Public Relations Shanghai working a wide variety of projects and brands including Ford Lincoln’s social media market entry, InterContinetal Hotel Group, Abu Dhabi Culture and Tourism Authority Logitech traditional consumer PR, Johnson & Johnson corporate communications, and KFC marketing. Currently in his roll at The Context Collective, Mike is developing activation campaigns and communication strategies. His work has seen him pushing against the opioid epidemic in the US as well as starting a movement to empower millennials to put more living in their tech-life balance. Mike has also taken on the responsibility as the China Sales Manager for Significance Systems; a digital listening tool set that quantifies genuine engagement to deliver actionable understanding of markets, and a strategic partner of The Context Collective. His experience makes him comfortable deriving insights and developing strategies and managing projects with international teams for international markets in China, APAC, and the US, having been based in Asia Pacific for over 10 years, including time spent in Japan, Hong Kong, Singapore, and now in my fifth year in China, Mike is pretty well tuned into Asian culture and local market trends.